Forgewell Building Group

Forgewell is a collection of award-winning builders, developers, trades and craftsmen, working together to create exceptional commercial and residential real estate.


about us

Solid foundations are more than merely made. They’re forged. Forgewell Building Group is the bedrock for many minds, many talents, and many visions to come together and create something even greater than the sum of its parts.

Each company within Forgewell shares a commitment to high-quality work and exceptional customer service driven by clear communication, professionalism, and attention to detail.

We are dedicated to creating an environment where all team members are excited to come to work every day, enjoy the people they work with, and have the support, tools, and resources they need to thrive.



Veridian Homes

Family owned and family driven, Veridian Homes has been helping families experience the joy, beauty and fulfillment of homeownership for over 60 years. As Wisconsin's leading homebuilder, they wear their local heritage with pride and continue their commitment to building award-winning homes that are good for the environment and for people.

Visit Site

Dave Jones

Dave Jones is an award-winning service provider, specializing in plumbing, electrical, heating & cooling and fire protection. Founded in 1977, Dave Jones has become one of Dane County's largest employers. They are a second-generation family business, committed to customer and employee satisfaction.

Visit Site

Auburn Ridge | Marshall Towne Building Supply

In 1898 the brand that would become Auburn Ridge began. From an old lumber mill in Marshall, Wisconsin, to an innovative cabinet and millwork workshop, decades of tradition and craftsmanship are alive in their work.

Visit Site


Our team at Forgewell and extensive network of trade partners is prepared to offer any craft and service needed to develop, construct, and perfect commercial and residential real estate. Our core competencies include:

New Construction
Fire Protection
Air Quality
Interior Design
Real Estate Investment
Build for Rent
Online Visualization Tools


David Simon

David Simon

David Simon has been an influential player in the home building industry since 1982. David successfully developed Veridian Homes into an award-winning, industry leader.

Greg Jones

Greg Jones

Greg Jones is the former CEO of Dave Jones. During Greg’s 20+ years with the company, he has worked in all aspects of the business—including as a Laborer, Plumber, Project Manager and General Manager—and has helped grow the team from 20 to over 600 during his tenure.

FORGEWELL™ is a trademark of Forgewell Building Group, LLC